Background

I began my professional career in the film industry, where I developed a deep appreciation for storytelling, visual composition, and the power of narrative to engage audiences. Eventually, I transitioned into marketing after earning my degree in Communications from Simon Fraser University, bringing with me a unique perspective on brand building.

For me, marketing is about crafting compelling stories that connect with people on an emotional level. I believe that every brand has a story to tell, and my passion lies in uncovering and shaping those narratives to create meaningful connections with audiences. Whether through content creation, campaign development, or digital storytelling, I strive to turn brands into experiences that resonate and inspire.

Throughout my career, I've had the opportunity to work with a diverse range of clients, from small family owned businesses to national corporations. Each project has contributed to my understanding of how to craft narratives that are not only visually striking but also strategically aligned with business objectives.