Digital Marketing Lead - Blackbird Security (2024 - Present)
Lead a specialized marketing team focused on content creation, social media management, and digital strategy implementation.
Drove exceptional social media performance with measurable results: 1.74 million impressions (102% increase), 115% higher engagement rates, and 660% growth in video view metrics.
Spearheaded audience growth initiatives resulting in significant platform expansion: 129.4% increase in LinkedIn followers (4,868 new), 351.7% growth on Instagram (2,394 new), and 5.6% increase in Facebook following (228 new).
Direct comprehensive digital marketing campaigns, including Google Ads management, strategic SEO optimization, and competitive analysis to enhance market positioning.
Travel and execute multi-province video and photo production, featuring service demonstrations and leadership interviews to showcase company capabilities and culture.
Develop and implement cohesive digital brand strategy, ensuring consistent messaging and visual identity across all online platforms while driving meaningful engagement.
Managed and optimized Google Ad campaigns and conducted SEO audits to enhance search ranking and engagement.
Developed, curated, and published engaging social media content, directly contributing to a 62% increase in total audience growth across platforms (+2,000 followers) and a 27% rise in total impressions.
Established video content as a core part of the brand's strategy, leading to a 60% increase in video views (+47,000) and significantly improving audience engagement.
Supported the planning and execution of marketing campaigns, ensuring alignment with business objectives and target audiences.
Collaborated with cross-functional teams on key marketing initiatives, including sales materials, conference event planning, and corporate newsletters, driving brand awareness and engagement.
Social Media Assistant - North Shore Rack's (2020 - 2022)
Developed and executed strategic social media content, utilizing A/B testing across multiple platforms to optimize performance and enhance product visibility.
Designed and A/B tested paid advertising campaigns on Pinkbike.com, refining banner and pop-up ad creatives to maximize engagement and conversions.
Conducted comprehensive campaign analysis and ROI tracking, leveraging data-driven insights to refine marketing strategies and improve effectiveness.
Managed community engagement, fostering strong customer relationships through responsive social media interactions, including comments and direct messages.
Led email marketing campaigns targeted at existing clients, strengthening brand loyalty and driving continued engagement.
Provided informative and strategic responses to customer inquiries, ensuring a seamless experience while reinforcing product value through email communications.
Digital Marketing Internship - HollyNorth Production Supplies (2019 - 2020)
Developed and managed social media content strategy, including product photography, video production, and content scheduling via Hootsuite to enhance brand engagement.
Maintained and updated the HollyNorth website through WordPress, optimizing product pages, refining website layout, and enhancing product copy to improve user experience and search visibility.
Oversaw product inventory management, ensuring accurate listings and availability across digital platforms to support marketing and sales efforts.
Assistant Office Administrator - North Shore Rack's (2016 - 2019)
Processed online orders and managed product packaging for bike racks, ensuring timely and accurate shipments.
Handled logistics for shipping, including FedEx labeling and coordinating deliveries to meet daily packaging quotas.
Managed customer inquiries via email and phone, providing professional support and ensuring a seamless purchasing experience.
Maintained and organized payment and order records, ensuring accuracy in transactions and efficient order processing.
Production Assistant - WWE Studios (2015-2016)
Worked over 100 hours on three separate WWE Studio film sets, gaining hands-on experience in film production and on-set operations.
Operated the crew's camera to capture behind-the-scenes footage, significantly improving videography skills and storytelling techniques.
Collaborated with a small behind-the-scenes crew, assisting in long-hour shoots and coordinating on-camera interviews with actors for each film.
Managed lighting setups, organized equipment, and ensured smooth production workflows, supporting the team in maintaining high production standards.
Communicated effectively with crew members and actors, ensuring seamless coordination and execution of production tasks.